Products ship.
Stories sell.
“If you've built a great product but aren't sure exactly how to frame it in the minds of your customers, Matt is your guy. If you're launched and realising your pricing doesn't work at both ends of the market, Matt is your guy.”
Three things I do.
I'm not a generalist, and I don't pretend to be.
Home and landing pages
−The story, the structure and the words — not the pixels or the code. I've written and helped redesign homepages for Intercom, Equals, Loom, Clarify, Lorikeet and Heidi.
- Narrative, structure, and copy
- Visual design and UX guidance
- Content design your team builds from
“Your homepage is the digital front door to your business. And like most things in marketing, you don't get a second chance to make a first impression.”
Creating the perfect homepage →Launches and releases
+Most companies ship features and call it a launch. The best ones ship stories and let features carry them.
- Launch strategy
- Positioning, messaging, and enablement
- Launch assets (landing pages, decks, videos, docs, emails, etc.)
“Impact comes from choosing the moments that matter, telling stories only you can tell, and making those launches land.”
Story-driven product development →Pricing and packaging
+Pricing is a growth lever, not a box to tick. I've developed pricing at Intercom, Loom, Equals, and Clarify.
- Pricing and packaging design
- Migration strategy and comms
- Pricing page content design
“Do you actually enjoy paying for things? Of course, you don't. That's what makes pricing so hard.”
The perfect pricing model doesn't exist →Work I've done.
I've written and delivered keynotes, and co-created and produced dozens of videos and landing pages.
And more than a dozen launches onA dozen+ launches on Product Hunt →
People who've seen me work.
Posts I've written.
See how I think and how I write.
Work with me.
I keep this simple and work with two or three clients at a time. Availability is tight right now, so tell me your timing and I'll be straight about whether I can help.
Advisory
Embedded
Want my help?
Tell me what you're working on and what isn't landing. I'll come back to you within a few days. I work with two or three clients at a time, so start dates are usually a few weeks out. Ask anyway. Timing changes and I keep a list.
© 2026 Matt Hodges · The PMM